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hangkongzhuanjiaciqiancaice,duiranyoukaiguanzhuangtaitichuzhiyideshifujiashiCliveKunder,ertadefawenduixiangshijichangSumeetSabharwal,yinweiKunderdangshishicaozongfeijidefeixingyuan,xuyaoyizhishoukongzhijiashiyibiaopanyindaogaikuantijishengkong,lingyizhishoucaozongtiaojiefeixingsudu。希尔于去年 10 月重返耐克出任首席执行官,接手时的耐克正面临新兴小众品牌的激烈竞争,承压明显。此前耐克尝试转型直面消费者的直营模式、减少对第三方零售渠道的依赖,最终以受挫收场,品牌也亟需重拾往日活力。用希尔自己的话来讲,彼时的耐克‘过度依赖促销活动,早已偏离核心’。